Distribution and Delivery Operations

Think about it: how many types of screens have you personally used in the last 48 hours? The TV in your home, the large public television screens now common in stores and airports, the computer on your desk or at home, the laptop, and your smartphone. Today’s broadcasters have to deliver content to all of them, and that presents quite a challenge.

 

It wasn't that long ago that all broadcast was linear.  Appointment viewing.  If you wanted to watch something that wasn't on the TV schedule, physical media was the only way.    Movie film, analog videotape and optical laser disk formats, to digital media to files.

 

Today delivery and distribution modes are both Linear Live Broadcast and Non-Linear On Demand.

 

Linear

 

According to the Interactive Advertising Bureau (IAB) each month an estimated 45 million Americans watch original, professionally produced online video (OPOV)   content.  OPOV refers to a professional video produced exclusively for online viewing, and not for broadcast over terrestrial, satellite or cable MVPDs.

 

Non-Linear

 

According to the Interactive Advertising Bureau (IAB) each month an estimated 45 million Americans watch original, professionally produced online video (OPOV)   content.  OPOV refers to a professional video produced exclusively for online viewing, and not for broadcast over terrestrial, satellite or cable MVPDs.

 

OPOV includes segments produced by traditional news media, independent YouTube channels, and on-demand series produced by distributors such as Netflix and Amazon. 

 

Non-User Generated Content (UGC) produced by individuals, organizations and small business.

 

The IAB reports that cord-cutters and cord-nevers watch more OPOV than they do primetime television via virtual MVPD (v-MVPD) streaming TV packages 

 

 

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