• Rick Singer

Attain Your Media Career Dream*

*without even trying. Really.


it a job  – merely a way to pay the bills. Another third termed it a career or a path toward something better. The final third considered it a calling, or an integral part of their life and identity. The more experience the assistant had, the more likely they were to enjoy their work and consider it a vocation. So passion comes with time, since you are more likely to be satisfied with what you do when you’ve become good at it and have developed a sense of efficacy and strong relationships with your co-workers.

But experience isn’t the only factor contributing to job satisfaction. Another is expertise.

When you have mastered something, it is more likely that you will become passionate about it. A scientific theory called the self determination theory demonstrates this. The theory has identified three basic factors required to generate intrinsic motivation, which is in turn linked to higher levels of job satisfaction. These three factors are: autonomy, the feeling that you have control over your day; competence, which is the feeling that you are good at what you do; and relatedness, the feeling of connection you have to other people.

To be autonomous and competent means to achieve mastery in your given field. To do that, you don’t need passion, only the willingness to work hard to acquire that mastery.

Don’t do what you love. Learn to love what you do – by acquiring mastery, autonomy and relatedn

“craftsman mind-set” asks: What value can I bring to my job?

The craftsman mind-set acknowledges that no matter what field you’re in, success is always about quality. As comedian Steve Martin puts it: “Be so good they can’t ignore you.” Focus on the quality of the work you are doing now, instead of always wondering if it is your true calling.

When you adopt the craftsman mind-set, you will not hesitate to do what is necessary to improve the quality of your work.

And how can you improve quality?

Through deliberate practice, which is practice that stretches one’s abilities and from which constructive feedback is sought.

A chess player, for example, must devote roughly 10,000 hours to practice and study to become a Master.

deliberate practice is often strenuous and uncomfortable, you should not avoid it because only by adopting it can you attain true mastery.

television writer.

In his chosen profession, Alex faced a particularly brutal “winner-takes-all” market. Instead of forging ahead with passion alone, he coolly surveyed the scene and determined that the career capital he needed was the ability to write scripts really well. So he practiced deliberately: he wrote scripts and asked colleagues to give critical feedback, over and over again. Practicing in this way, he acquired the career capital needed to out-write the competition.

Every job is more motivating if you have a mission. People who have a useful, meaningful goal in their work are more satisfied with their work and are better at handling even stressful work.

Major MSM is a  winner-takes-all market, there is one sort of career capital that is successful: quality. You have to be the best at what you do

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