Media Engineering first responders don't save lives, but they do save jobs.
No one will get sick of injured when the audio starts cutting out or the image gets blocky.
No one will die if you change the channel.
It's an inconvenience at worst. And an opportunity to do something else at best.
It's life-threatening, but someone is going to lose a little or a lot of money. That's a big deal to the people who sign your check.