Get rich quick schemes. Four hour working weeks. Lounging on a beach while the money pours in. That’s what a lifestyle business is all about, isn’t it?
It doesn’t matter how much you get up at 5am, journal, jog, exercise, meditate, engage in mindfulness or submerge yourself in one of those special pools, with the optimum temperature to recharge and restore your body — if you’re not providing anything people actually want or need if you’re not taking the time to build your personal brand, the chances of you waking up with a million dollars in your PayPal account.
It's all bullshit.
So often in our day-to-day lives we’re inundated with advice to “think positively.” From pop music to political speeches to commercials, the general message is the same: look on the bright side, be optimistic in the face of adversity, and focus on your dreams. And whether we’re trying to motivate ourselves to lose weight, snag a promotion at work, or run a marathon, we’re told time and again that focusing on fulfilling our wishes will make them come true.
why does conventional wisdom fall short?